Tuesday, March 5, 2013

The Untimely Death of a Nightclub: Part 1


After only 37 days of business, SHe Nightclub at Crystals has closed its doors.   Launched in February with "Desperate Housewives" star Eva Longoria as a backer, SHe Nightclub failed to create much of a buzz.  To make matters worse, this comes shortly after Eva's last failed nightclub venture, the short-lived Eve Nightclub.

While many nightclubs go on to live a successful life, sometimes these venues fail in spectacular ways.  SHe Nightclub is not alone, as there have been dozens of obituaries written for hotspots on the Las Vegas Strip.

Take Fever, South Points's very own nightclub from the mid-2000s.  It launched in July and ran out of juice by September, giving us only 63 days of half-baked fun.  The nightclub figured that posting a few billboards, hiring dancers and setting up the bar would be enough.  That may be all it takes in other towns, but this is Las Vegas.  Fever quickly discovered that you needed more to attract picky Vegas tourists and locals.

Nikki Beach at Tropicana had a little more luck ... but not much.  After launching in April of 2011, this Miami Beach-inspired club was shuttered in September of the same year.

A similar fate struck 40/40 Club at the Palazzo.  Not even Jay-Z's name was able to make up for the nightclub's bad reputation.  After firing a large number of the employees within the first 72 hours, 40/40 Club was never able to find its footing again.  Not even star power was enough to keep this nightclub going for longer than eight months.

In retrospect, Club Seven/Alesium Afterhours is looking pretty good.  Best known for its willingness to do just about anything to bring customers in, Club Seven lasted a whopping 40 months before making way for the $11 billion CityCenter project.  In those four years, Club seven tried everything from a male revue (Men The Show) to having an under 21, yet nothing worked.

While many of these nightclubs fizzled out for obvious reasons, Light Nightclub's closing was a real loss.  There was a time when Light Nightclub was the most influential hotspot in town, even going as far as to be the first to offer patrons bottle service. Light peacefully died during Labor Day Weekend 2007.

But just before you start to think that this story is all doom and gloom, Light Nightclub is being resurrected this year!  On April 26, 2013, Light will be reborn at Mandalay Bay.  Turned on by Cirque du Soleil, this cutting-edge nightclub will not only revive the spirit of the beloved original, but also show off the newest technology.  With the debut just over a month away, now is your chance to get tickets and see why everybody was so sad to see Light Nightclub go. 

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